Your Brain Doesn’t Want You To Be Creative

Your Brain Doesn’t Want You To Be Creative

Your Brain Doesn’t Want You To Be Creative Your brain doesn’t want you to be creative. It prefers order, structure, and predictability. Don’t believe me? Try the following exercise (borrowed from The Eureka Factor by John Kounios and Mark Beeman): In ten seconds,...
Find The Whitespace

Find The Whitespace

Find The Whitespace Draw a dot in the middle of a whiteboard and ask your audience (students, colleagues, etc.) what they see. Chances are you’ll get the obvious responses: a dot, a circle, a round mark. You might get something a little more abstract like a bug, a...
What Brainstorming Is Actually Good For

What Brainstorming Is Actually Good For

What Brainstorming Is Actually Good For If your eyes glaze over at the thought of conducting brainstorming exercises, you’re probably thinking about the activity all wrong. The goal of concept webbing, group sketching, or listing all of the things one could do with a...
Creatively Stuck? Add Constraints

Creatively Stuck? Add Constraints

Creatively Stuck? Add Constraints Here’s a fun experiment: tap the rhythm to happy birthday and ask someone to guess the song. Want to know the likelihood that they’re going to guess it right? A stunningly low 2.5%. This simple experiment, first performed...

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